E-City Town

In fhd


E-City Town is FHD Group’s best effort to break out of the affordable housing stereotype of high density, low cost, multistoried, repetitive housing blocks! Designed as an alternative to conventional housing blocks, our response to the client’s brief is more user-centric; we devised a series of solutions that worked at the master plan level, block level and unit levels to suit the social aspirations of this project.  By grafting design ideas commonly found in high-end multifamily residential projects – such as: interesting U-shaped block configurations, communal spaces for each block, landscaped arrival spaces, pedestrian-friendly ground floor, and basement parking – to this affordable housing project, we achieved a remarkably efficient and sustainable solution with easy access to many essential amenities.


Located near Bangalore’s Electronic City, the largest industrial & technology hub in the region, the client came to FHD Group with a previously designed master-plan; which we evaluated and revised, and ultimately recommended a community-focused urban village that could emerge as a model in affordable housing in India!


The deviation from the stereotype started with the intention of avoiding a high-density housing environment surrounded by parking and driveways; and yet enabling optimization of the FSI of 2.0. Basement parking was a solution we explored to achieve this goal. By moving the vehicular traffic below ground and on the periphery of the site, we were able to create a more user-friendly podium that was landscaped and available for community facilities. This decision also helped us to take advantage of the site’s contours and reduce excavation costs.



Another key directive was to create compact, Vaastu-compliant units in an area-efficient block. At master plan level, we achieved this by arranging the blocks in a series of extruded “u”s. The “u” helped increase building level efficiency to over 82% and had units facing east, west and north.  Each “u” is a connected low-rise building with an associated communal space.


Besides planning, we also wanted to depart from the commonly used architectural language of mass housing! Keeping in mind local sensibilities, functional requirements and construction processes, a reinterpretation of an essentially Spanish style of architecture evolved. Facade detailing was optimized for cost efficiency and ease of maintenance. Other amenities like swimming pool and club further add to the value of the project.


Time and cost savings were exercised by modularizing and standardizing blocks, windows, doors, finishes, even electrical outlets, used and re-used GI molds for cast-in-situ facade detailing, and by limiting unit plan variations to 8. The FHD recommendation of a mix of Studios, 1 Beds, 2 Beds and 3 Beds helped generate buyer interest, quicker sale responses and a more integrated social community. The veracity of the solution reflected instantly in the sales figures – when 300 units were sold on the day of the launch and 80% of units sold within 6 months!!

Fact File

Client: GM Infinite

Type: Multifamily Residential with [2239 units] units in large gate community

Current Status: Phase 1 completed (909units). Phase 2 in progress (1330units)

Commencement of Design: 2012

Construction Commencement: 2013

Construction Completion: Phase 1 Oct 2015

Site Area: Total : 28.50 acers

Construction Area: 23,20,480SFT BUA Parking – 12,39,690SFT = Total Project size : 35,60,170SFT

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